I'm spending today going through my notes from Jean M. Twenge's work on the prevalence of narcissism in "Generation Me." Anyone born from the mid 70s to the mid 90s falls into this GenMe category, also commonly referred to as GenY, iGeneration and the Mellenials.
I was drawn to Twenge's work because she is one of the few social psychologists to produce theories on how generations differ from each other using actual hard data. Her research has demonstrated that GenMe is a generation of narcissists. Or least that narcissism has risen dramatically in recent decades. In fact, Narcissistic personality traits rose just as fast as obesity from the 1980s to the present, especially in women.
This one tid-bit from Twenge's book The Narcissism Epidemic: Living in the Age of Entitlement sent me off on a flurry of writing today:
"The web serves as a conduit for individual narcissism…The Internet allows people to present an inflated self-focused view of themselves to the world and encourages them to spend hours a day contemplating their images."
Well, she nailed that one on the head.
So we are narcissistic sometimes. But guess what. It's not our fault. *Whew*
We have been raised to be self-loving. I'll have to thank Mr. Griffith, my fourth grade teacher for this. Think back to your days in junior school, middle school and high school. How often were you told that you are special? That you are unique? That the most important this is that you love yourself? My favourite is the advice that what other people think about you doesn't matter (because they aren't important, only you are important). And I'm sure, if your family is anything like mine, this "you are special" talk only got louder when you got home.
The argument was that a child with strong self-esteem, (something that studies had show was low in many children) would be more likely to do well in school, relationships and life.
So over the years, changes have been made to school curriculum in North America. Do you remember working on projects titled "All about me"? Chances are you've made a few of those. You also likely had teachers that went easy on grading because they either thought you were a stellar individual or because they didn't want to damage your self-esteem. There has been a movement develop across North America against criticizing children too much. Twenge tell us that in the States, office stores have started carrying large stocks of purple pens, because the red ink is too "scary" for kid's papers and might lower self-confidence.
Of course, we weren't told these things and treated gently so that we would grow up to be a bunch of self-admiring narcissistic jerks. Rather, we were raised in this way to build self-esteem and confidence. A dramatic increase in narcissistic personality traits was just an unintended side-effect.
I remember friends in undergrad spending hours a day picking out profile pictures, or creeping through friends photos - or just creeping through their own photos, deleting any that aren't flattering (and yes, I've wasted my fair share of hours doing the same thing). Why do we do this? Because we want other people to know how special we are. It is important to us, since we feel so strongly about it, that the world also be aware of our "uniqueness".
How many of your friends bring cameras to parties or special events? I mean, really, what's the point in having an amazing night out if you can't visually brag to your online following about it the next day?
This probably all seems very natural to you if you are part of GenMe, but there was a time, not so long ago, when people didn't behave like this, when they placed duty ahead of individual needs. Twenge goes as far as linking the economic crash of 2008 and the high levels of divorce to this growing narcissistic tendency in people. We no longer care what others think and prioritize our happiness above all else, so why the heck wouldn't a couple get divorced if they weren't happy? Who cares if they look "bad" in the eyes of the neighbourhood...but they probably don't because divorce is so common anyway.
Try taking note of how much time and thought you put into your self-constructed online image, you might realize you have some narcissistic tendencies too.